Blog' and 'blogging' are now loosely used for content creation and sharing on social media, especially when the content is long-form and one creates and shares content on regular basis. So, one could be maintaining a blog on Facebook or blogging on Instagram.

On February 16, 2011, there were over 156 million public blogs in existence. On February 20, 2014, there were around 172 million Tumblr[4] and 75.8 million WordPress[5] blogs in existence worldwide. According to critics and other bloggers, Blogger is the most popular blogging service used today. However, Blogger does not offer public statistics.[6][7] Technorati lists 1.3 million blogs as of February 22, 2014.[8]